Industrial Marketing. Strategic Clarity. Bottom Line Growth.

Strategic marketing for industrial manufacturers and CleanTech innovators who need clear messaging, scalable systems, and real business outcomes.

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Our Services

At CB Industrial Marketing Group, we help industrial manufacturers and CleanTech companies align marketing strategy, commercial operations, and growth systems that deliver business outcomes.

From positioning strategy to demand generation, we build marketing systems that bridge technical precision and customer value.

Each engagement combines technical understanding with proven marketing expertise — built to turn complexity into clarity and action.

An industrial team developing a marketing strategy

We help industrial manufacturers and CleanTech companies align marketing strategy with business goals. From market analysis to go-to-market planning, we translate complex offerings into clear, actionable strategies that drive visibility, trust, and measurable growth.

Industrial Marketing Strategy & Planning

Colleagues mapping out marketing operations to support sales and automation

Marketing
Operations

Turn marketing into a performance engine. We design and implement scalable marketing operations systems that improve lead tracking, reporting, and sales alignment across your organization.

Industrial Marketing and sales teams working together

Sales Enablement and Alignment

Bridge the gap between marketing strategy and sales execution. We develop tools, content, and processes that empower your sales team — from pitch decks and case studies to lead scoring and CRM workflows — ensuring every customer interaction reinforces your value and drives conversions.

Industrial branding and go-to-market materials

B2B Brand Positioning
& Messaging

Your engineered product or service deserves a strategic approach that connects your technical expertise with your target market. We help build-out your ideal customer profile (ICP) to craft positioning and messaging frameworks that clarify your value, differentiate your brand, and make even the most complex industrial solutions resonate with decision-makers.

Lead generation with new prospects

Lead Generation for
Industrial Markets

We build demand programs that deliver results. Our approach combines content strategy, digital campaigns, and account-based marketing to help you reach the right audiences, shorten sales cycles, and accelerate pipeline growth.

Business meeting in a conference room with company and fractional CMO

Fractional CMO
Services

Get executive-level marketing leadership without the full-time overhead. As your fractional CMO, we guide strategic planning, manage execution, and optimize performance — ensuring every marketing dollar drives meaningful business outcomes.

CONTACT US

About CBIMG

CB Industrial Marketing Group (CBIMG) was founded to bridge a growing gap in the industrial sector — where technical excellence often outpaces market communication. Led by Chris Barnhill, a 20-year industrial and CleanTech marketing leader, we help organizations transform complexity into clear, measurable growth strategies.

We understand the language of engineers, executives, and your prospects. Our work combines strategic insight, operational precision, and messaging that connects technical innovation to business outcomes.

Let’s Talk.

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Every client engagement begins with a focused conversation on your goals, challenges, and opportunities.

Frequently Asked Questions (FAQ)

  • CB Industrial Marketing Group (CBIMG) is a B2B marketing consulting firm specializing in industrial marketing services and CleanTech growth strategy. We help manufacturing, energy, and climate-tech companies align marketing strategy, operations, and brand messaging to accelerate measurable growth.

  • We partner with industrial manufacturers, CleanTech innovators, engineering, procurement, and construction (EPC) companies, and energy-transition companies, as well as clients in chemicals, process industries, food & beverage, pulp & paper, power generation, and advanced materials. Our focus is helping engineering-driven organizations optimize their marketing and business development systems.

  • We offer both project-based consulting engagements (such as strategy development, CRM optimization, or brand messaging) and ongoing marketing retainers or fractional CMO partnerships to ensure long-term growth and continuity.

  • Yes. Many clients combine Marketing Strategy + Operations or Demand Generation + Fractional CMO support. We customize every engagement to your goals — from short-term projects/workshops to ongoing marketing leadership.

  • Both. CBIMG works with industrial startups, mid-market manufacturers, and enterprise-level companies. Our flexible consulting model adapts to your stage of growth — whether you need to build foundational marketing systems or optimize global demand generation.

  • We measure success using clear KPIs that are tied to business goals: lead quality, conversion rates, website traffic, marketing-qualified leads (MQLs), and ROI. Using CRM systems and marketing automation tools, we track every step of your industrial marketing funnel to deliver transparent, data-driven results.

  • A Fractional CMO (Chief Marketing Officer) provides executive-level marketing leadership without the cost of a full-time hire. Our fractional CMO services for manufacturing and CleanTech bring strategy, process, and accountability to your marketing — overseeing everything from campaign planning to CRM and automation systems.

  • Industrial marketing is the process of promoting products or services from one business to another, also known as B2B marketing for manufacturing and engineering sectors. It involves complex buying cycles, multiple decision-makers, and highly technical content. CBIMG provides industrial marketing strategy, demand generation, and marketing automation to simplify and scale that process.

  • CleanTech marketing focuses on communicating both technical performance and environmental impact. Unlike traditional industrial marketing, it must address policy, sustainability, and investor audiences. CBIMG helps CleanTech firms position their technologies effectively through brand storytelling, thought leadership, demand generation, and go-to-market strategy.

  • While every engagement is different, clients typically start seeing measurable improvements in lead quality, engagement, and process efficiency within 60–90 days. Comprehensive results from industrial demand generation campaigns or marketing automation programs often mature over a 6–12-month period.

  • Unlike traditional agencies, we focus exclusively on industrial B2B and CleanTech marketing. With 20+ years of hands-on experience, we understand technical audiences, long sales cycles, and the need for alignment between marketing, sales, and operations. We deliver strategy + systems for real industrial impact, without the high cost of an agency.

  • Start with a discovery conversation to discuss your goals and challenges. We’ll evaluate your current marketing systems, brand positioning, and growth opportunities — then outline a customized roadmap.