Industrial Marketing That Turns Technical Expertise Into Revenue

We help industrial and Cleantech companies clarify positioning, attract qualified buyers, and support long, complex sales cycles.

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Industrial Companies Don’t Struggle With Capability.

They Struggle With Clarity.

Most industrial and Cleantech teams face the same challenges:

  • Complex offerings that are hard to explain to buyers

  • Long sales cycles with multiple stakeholders

  • Marketing activity that doesn’t translate into qualified leads

  • Sales teams doing their own messaging

We fix that.

CB Industrial Marketing Group helps industrial and Cleantech companies clarify positioning, generate qualified demand, align sales teams, and support long, complex sales cycles.

Our Services

Clarify your message so buyers understand why you matter.

  • Ideal customer profile (ICP) and buyer journey definition

  • Value proposition and positioning refinement

  • Messaging frameworks aligned to sales conversations

Industrial Marketing Strategy & Positioning

Start with a Positioning Review
Fractional CMO meeting with industrial team

Fractional
Marketing Leadership

Senior marketing leadership without a full-time hire.

  • Strategic planning and execution oversight

  • Team, agency, and partner management

  • Metrics, reporting, and growth planning

Explore Fractional CMO Support

Demand Generation & Lead Systems

Create repeatable demand without wasted effort.

  • Campaign and content strategy tied to buyer intent

  • Lead capture and qualification systems

  • Sales and marketing alignment for long sales cycles

Discuss Lead Generation Options
Sales and Marketing alignment

Make marketing usable by sales and technical teams.

  • Sales messaging frameworks and talk tracks

  • Technical-to-commercial translation tools

  • Alignment across marketing, sales, and leadership

Sales Enablement & Internal Alignment

Improve Sales Alignment

Most engagements start with a focused strategy or positioning review, then expand based on priorities and growth stage.

How Engagements Start

Why CB Industrial Marketing Group?

CBIMG works with industrial and Cleantech companies that sell complex solutions into long, multi-stakeholder buying environments. We focus on clarity, alignment, and execution that supports real revenue growth.

We understand the language of engineers, executives, and your prospects. Our work combines strategic insight, operational precision, and messaging that connects technical innovation to business outcomes.

  • Deep experience across industrial manufacturing, energy, and CleanTech markets

  • Proven ability to translate technical complexity into clear, buyer-focused messaging

  • Built for long sales cycles, internal champions, and consensus-driven decisions

  • Practical, execution-oriented support. No buzzwords. No generic playbooks.

Experience Across Industrial & CleanTech Markets

Our experience spans a range of industrial and technical B2B environments, including:

  • Industrial manufacturing and engineered systems

  • Energy, electrification, and decarbonization technologies

  • Engineering-driven B2B organizations with long sales cycles

Experience includes working with founders, executive teams, sales leaders, and technical stakeholders.

Frequently Asked Questions (FAQ)

  • CB Industrial Marketing Group (CBIMG) is a B2B marketing consulting firm specializing in industrial marketing services and CleanTech growth strategy. We help manufacturing, energy, and climate-tech companies align marketing strategy, operations, and brand messaging to accelerate measurable growth.

  • We partner with industrial manufacturers, CleanTech innovators, engineering, procurement, and construction (EPC) companies, and energy-transition companies, as well as clients in chemicals, process industries, food & beverage, pulp & paper, power generation, and advanced materials. Our focus is helping engineering-driven organizations optimize their marketing and business development systems.

  • We offer both project-based consulting engagements (such as strategy development, CRM optimization, or brand messaging) and ongoing marketing retainers or fractional CMO partnerships to ensure long-term growth and continuity.

  • Yes. Many clients combine Marketing Strategy + Operations or Demand Generation + Fractional CMO support. We customize every engagement to your goals — from short-term projects/workshops to ongoing marketing leadership.

  • Both. CBIMG works with industrial startups, mid-market manufacturers, and enterprise-level companies. Our flexible consulting model adapts to your stage of growth — whether you need to build foundational marketing systems or optimize global demand generation.

  • We measure success using clear KPIs that are tied to business goals: lead quality, conversion rates, website traffic, marketing-qualified leads (MQLs), and ROI. Using CRM systems and marketing automation tools, we track every step of your industrial marketing funnel to deliver transparent, data-driven results.

  • A Fractional CMO (Chief Marketing Officer) provides executive-level marketing leadership without the cost of a full-time hire. Our fractional CMO services for manufacturing and CleanTech bring strategy, process, and accountability to your marketing — overseeing everything from campaign planning to CRM and automation systems.

  • Industrial marketing is the process of promoting products or services from one business to another, also known as B2B marketing for manufacturing and engineering sectors. It involves complex buying cycles, multiple decision-makers, and highly technical content. CBIMG provides industrial marketing strategy, demand generation, and marketing automation to simplify and scale that process.

  • CleanTech marketing focuses on communicating both technical performance and environmental impact. Unlike traditional industrial marketing, it must address policy, sustainability, and investor audiences. CBIMG helps CleanTech firms position their technologies effectively through brand storytelling, thought leadership, demand generation, and go-to-market strategy.

  • While every engagement is different, clients typically start seeing measurable improvements in lead quality, engagement, and process efficiency within 60–90 days. Comprehensive results from industrial demand generation campaigns or marketing automation programs often mature over a 6–12-month period.

  • Unlike traditional agencies, we focus exclusively on industrial B2B and CleanTech marketing. With 20+ years of hands-on experience, we understand technical audiences, long sales cycles, and the need for alignment between marketing, sales, and operations. We deliver strategy + systems for real industrial impact, without the high cost of an agency.

  • Start with a discovery conversation to discuss your goals and challenges. We’ll evaluate your current marketing systems, brand positioning, and growth opportunities — then outline a customized roadmap.

Still have questions? Let’s talk.

Let’s Talk.

If you’re looking for clarity, focus, and marketing that supports revenue growth, let’s start with a short conversation.